- The starting point for us was this simple question; “Why does the public service demand keep growing as the resident population in Seoul is in decline? With pricier real estate, more citizens live outside Seoul, but commute to work and shop. How can we estimate the amount of citizens using public services in Seoul? It is the residents of the city plus those who work there during specific hours, but this is difficult to measure.
- A term from OECD, “de facto population,” is a concept under which individuals (or vital events) are recorded (or are attributed) to the geographical area where they were present (or occurred) at a specified time.
- As gathering data entails personal information, it has always been a challenge to have individuals provide data
- Security is also an issue as personal data, such as location must be kept confidential
- Gathering data with private companies, such as Korea Telecom requires a high degree of trust
- Thus Seoul has been working closely with the private sector which has built up ample trust to be able to work together, even with sensitive issues such as personal data
- Data security is enhanced through non-disclosure clauses as well as utilizing closed servers and other cyber-security enhancements
- Personal data is also anonymized through aggregation
- First, we counted the number of smartphone users for each mobile base station. The market share of Korea telecoms and the percentage of smartphone users and switched-on mobile phones in Seoul are factored into the adjustment.
- The number of LTE signals had to be modified in a way that ruled out demographic discrepancies
- And since children under the age of 9 and the elderly aged over 80 have a low cellphone usage rate, this factor was also considered and controlled for.
- Calculated the de facto population for each of the 19,500 zones in Seoul.
- Number of smartphone signals in these zones at any given time also give a better picture of where citizens are at certain times, in order to create more optimized public services, particularly in transportation.
|Key Performance Indicators (KPIs)
- Increase of passengers using Night Bus Service by 15% per annum. By better knowing when and where citizens will be at these late hours and were they desire to go, optimized routes were devised which made the buses more useful, and increased their demand among citizens.
- Again, by knowing where nonresident commuters are going and coming from, optimized and more direct routes are devised, leading to a reduction of public transportation transit time by 18%.
- Increase in tourism satisfaction by 35%
- Passenger increase measurement can be realized through Seoul’s Smart Card Payment System
- Smartphone GPS can pinpoint and indicate the actual transit time per passenger
- Tourist satisfaction rate is obtained through surveys (online/offline)
Standards, Replicability, Scalability, and Sustainability
- Requires interoperable GPS, AVL and CAD interfaces, which is quite ubiquitous among other cities, ensuring replicability
- Standardized processes are not unique to city or region and can be replicated and scaled up in multiple cities/communities.
- The system will have its own business model to create sustainable stream.
Cybersecurity and Privacy
As mentioned above, aggregation is being utilized to ensure individual privacy of the citizens even in the event of a security breach. Standard network security features, from firewall, WPA etc. has been implemented to ensure that breaches cannot occur.
- The value of de facto population is more prominent in the private sector.
- Companies can display their advertisements more effectively, by taking into consideration their customer’s age and gender.
- Improving quality of lives